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Magic Fresh neutralizes many common household odors such as pet, cooking, and smoking odors. The odor reducing formula is self-renewing and it stays effective for the entire life of the carpet. Carpets with Magic Fresh are only produced by Beaulieu, and Magic Fresh carpets are completely safe. Magic Fresh is created by Beaulieu using exclusive materials, which are applied to the carpet fibers during the manufacturing process. Magic Fresh neutralizes the unpleasant odors when they make contact with the carpet fibers, and then the carpet releases harmless carbon dioxide.